Jordan Serlin

Jordan Serlin (born 1971, Glens Falls, New York) is an American businessman.

Career
Serlin was educated at Northfield Mount Hermon School, and attended the University of Southern California.

Named one of Silicon Alley Reporter's "Top Internet Entrepreneurs to Watch" in the 1990s, Serlin served as the Chief Marketing Officer for FortuneCity.com, helping to guide that firm to a $400 million Initial Public Offering, and a revenue sharing engagement with Time Warner, Inc., valued in excess of $100 million. Serlin was also the founding CEO for WeMedia.com, the first Internet portal for people with disabilities. He sold his interest in the company to a group of investors in 1999 for a non-published amount.

From 1999-2001, and since leaving his Cenuco post, Serlin served as a venture consultant, working with several venture capital and private equity firms. Specifically, he has operated numerous times as a turn-around specialist for problematic early-to-mid-stage technology companies. Serlin is still very active in this regard, and is closely associated with the South Florida chapter of the MIT Media Forum, as well as a current advisor to multiple venture capital organizations.

After 2001, Serlin became the U.S. CEO for privately held London-based Tenestra, Inc., a supplier of wireless digital video recording security systems. Customers included the British Customs Service, Polish Customs Service, BMW, Pelcor, United States Transportation Security Administration, and the United States Department of Homeland Security. With plans for an Initial Public Offering, Serlin instead helped to package and sell Tenestra's global operations to General Electric for an undisclosed sum.

Serlin has also served as a special technology commentator for thestreet.com, and has been a Congressional advisor on technology related issues since 1999. His career also has included previous roles at Warner Bros. Records, Inc., where Serlin was involved in product management, and at International Creative Management (ICM) in talent management.

Serlin served as President of Cenuco, Inc., a division of Ascendia Brands. Cenuco provides cellular software services, specifically live video transmission onto cellular handsets from closed circuit television systems. The company was a supplier for the United States Air Force, and other [[General Services Administration (GSA) clients. Serlin served in this post since 2003. The company moved to the American Stock exchange in 2004, under Serlin's direction. During his time with Cenuco, Serlin was responsible for garnering GSA Multiple Award Winner contractor status with the Federal Government.

Serlin also holds the designation of "Certified in Homeland Security" (CHS) level III from the American Board for Certification in Homeland Security. He is also a certified member of the American College of Forensic Examiners Institute. He is a speaker on Homeland Security topics (such as Patriot Act Compliance, Corporate Data Security issues, monetary flows, financial asset tracking, and remote (wireless) asset tracking. Serlin has appeared at the National Press Club, as well as presenting with previous United States Secretary of Homeland Security Tom Ridge at the annual Rodman and Renshaw Homeland Security technology conference.

Serlin served as Board member for Sanomedics International holdings. The company designs, develops and markets medical health and wellness diagnostic products targeting professional medical service providers, consumer home healthcare, and the health sector for pets.

Current roles
Serlin currently serves on the Board of Directors of Technologies Holdings, Inc., a development company focused on home convergence technologies. Serlin also serves currently as an Advisory Board Member for Red Reef Labs which was acquired by Impact Fusion International. In addition, he is an Advisory Board Member for Ignite Venture Partners in San Francisco. Serlin also is an Advisory Board member for AC Growth / Brandon Hall Resources, a research-based advisory company for Fortune 1000 sales and marketing organizations as well as direct consultative assistance to "C" level executive teams globally.

Additionally, Serlin has developed multiple mathematical models specific to currency trading (FOREX). He has spoken as well as consulted on trading game-theory and systematic trading development for numerous individual, corporate, and financial institutions globally. Serlin has been active as a consultant in the currency markets since 2007.

He is also currently is a Council Member with the Gerson Lehrman Group.

Serlin is a Senior Managing Director of Corporate Finance at Ford Allen Inc.

Personal life
Serlin is the second-to-youngest brother of Academy Award Nominated Screenwriter, Beth Ann Serlin.