Justin Ross Lee

Justin Ross Lee (born April 7, 1983) is an internet personality and socialite based in Manhattan. He owns Pretentious Pocket, a silk pocket square brand.

Early Life
Justin Ross Lee was born in Scarsdale, New York and raised by Jewish parents. He attended the private preparatory high school Brewster Academy and holds an undergraduate degree in entrepreneurship as well as a Master's Degree in Business from University of Hartford. In October 2008 after graduating with his MBA he briefly held a finance job at Columbia Presbyterian Hospital, but was fired after four days as a result of material on his Facebook page.

Media Controversy
Around 2009 he began attending exclusive parties in New York City, Miami, and Los Angeles through creation of a branded image. Lee then began frequenting the Hamptons, Europe, and Asia. He has been banned from a number of clubs and restaurants for various antics and stunts. It was around this time that Lee began documenting his lifestyle with social media, and developed a reputation as a "Facebook personality" known as "JRL". Features on Lee also began appearing on the cover of New York publications such as The New York Observer, The cover of The New York Times Styles section and several full page stories in the The New York Post, of which one headline read, "The Ego That Attacked NYC". This editorial coverage has been received as being both positive and negative.

Lee is a self-proclaimed "JewJetter," a phrase he invented to describe luxury traveling for sport. Lee flies over 200,000 miles a year and showcases his global first class travels on his social media. In 2009, he was featured in Star Magazine with Ashley Olsen flying with him in first class, later to be featured in a similar but more positive story with Brad Pitt. Lee has also been linked to public feuds in national tabloids with Star Jones and has fought with Paul Rudd on Sirius XM Radio after an alleged altercation at a movie premiere. In 2011 he conducted an interview with NPR, who refused to air it unedited. Lee pulled the interview, having it printed elsewhere.

In 2012 Lee debuted on E! television's The Soup, being roasted for his appearance on VH1 dating show, "Why Am I Still Single?!" According to Nielsen ratings his controversial VH1 episode was the highest rated of the series. Later that year Lee debuted on French TV network Canal+ which documented his life as an Manhattanite during a 90 minute primetime special called, "En Tatanes Á Manhattan!"

Pretentious Pocket
In 2011 he founded Pretentious Pocket, a silk pocket square business. According to court documents he has listed his occupation as "haberdasher"