Kristin Luck



Kristin Luck is an American businesswoman. She is company president of Decipher, a marketing research services provider. She took the role in 2007 after Decipher acquired her start-up, Forefront Consulting Group.

Luck joined ACNielsen to assist in the development of digital rights management. She later co-founded Online Testing Exchange (OTX), an online market research firm. OTX was acquired in January 2004 and she left in December 2005 to start research services company Forefront Consulting Group; Forefront was acquired in June 2007 by Decipher.

Luck lectures at industry conferences for groups such as the Advertising Research Foundation, the Council of American Survey Research Organization and the Marketing Research Association. She is considered a "top voice in market research", in part due to her regular column in the Research Business Report. She also serves on several industry committees and boards, such as the Interactive Research Marketing Organization.

In 2010 Luck was shortlisted as a finalist for a Stevie Award for Women in Business. She was also awarded the 4 Under 40 Emerging Leaders in Marketing Research Award in 2009 by the American Marketing Association, and was a finalist for the Next Gen Market Research Disruptive Innovators Award in 2010.