Ermanno Scervino

Ermanno Scervino is an Italian fashion house founded in 1999. The company was started by Italian designer Ermanno Scervino and entrepreneur Toni Scervino.



History
After a formative period spent between New York and Paris and a long experience in the world of fashion, Ermanno Scervino decided to launch his own label. In 2007 the company moved to a new headquarters situated in Bagno a Ripoli in the hills surrounding Florence, which also houses creative and logistics departments. A new 1,200 square meter showroom was opened in 2008 on Via Manzoni in Milan.

The Brands
Ermanno Scervino is the core brand and includes the women’s and men’s ready-to-wear and accessories collections. The key elements of the collections since the company's beginning are the Sport Couture style, the tailoring techniques and the ‘lingerie on show’. The Women’s range was launched in 1999 and made its debut on the runways of Milano Collezioni in 2003. The Men’s range was launched in 2002 and took to the catwalks for the first time as guest of honor at the Pitti Immagine Uomo event in January 2005. On 9 January 2013, Ermanno Scervino again displayed during Pitti Uomo, this time presenting the men’s collection and the women’s pre-collection in the context of the Salone dei Cinquecento in Palazzo Vecchio in Florence.
 * Ermanno Scervino



The underwear and beachwear ranges take up the ‘lingerie on show’ philosophy of the leading range, transferring it to the worlds of lingerie and beachwear.
 * Ermanno Scervino Underwear and Beachwear

The junior range adapts the company's style for younger wearers. The Ermanno Scervino Junior collections are presented every year during Pitti Bimbo in Florence.
 * Ermanno Scervino Junior

Scervino Street was set up as a label aimed at a younger clientele and lower price bracket than the classic Ermanno Scervino range. Nevertheless, it features the stylistic imprint of the core brand.
 * Scervino Street

Distribution
The company's collections are distributed all over the world through 42 single-brand boutiques and several department stores.

Celebrity Endorsements
Over the years Ermanno Scervino has received international testimonials including from Malgosia Bela, Bianca Balti, Alek Wek, Eva Herzigova, Helena Christensen, Rie Rasmussen, Theodora Richards, Alice Dellal and Melanie Thierry. The latest fashion face used for the spring-summer 2013 Collection is that of Dree Hemingway.

The brand also collaborated with photographers including Peter Lindbergh, Mario Sorrenti, Patrick Demarchelier, Paolo Roversi and Francesco Carozzini.

Note

 * Ermanno Scervino by Stylebop.com
 * Moda24