Jarred Land

Jarred Land (born May 30, 1975) is an American photographer, cinematographer, and film producer and the current president of the Red Digital Cinema Camera Company. He is the owner and founder of REDUSER.net and DVXuser.com, two websites running under the name of Landmine Media for discussions and help about digital cinema cameras and film making. Land joined Bambi Magazine in 2012. He had also founded a bicycle courier company in Vancouver known as zoom.

Early career
Living the first 22 years of his life in Edmonton, Alberta, Land went to Strathcona Composite High School and then attended the Northern Alberta Institute of Technology. In 1997, he moved to Vancouver, BC and founded zoom, a bicycle messenger company in downtown Vancouver. During that time he bought a Panasonic video camera (DVX100) to create a documentary on bicycle messengers. In July 2003, Jarred registered the domain DVXuser.com and started a forum regarding his DVX100 camera to ask for help from other experts about film making. He ended up selling his courier company in late 2004 to pursue a career as a cinematographer. With Nick Bicanic, Land formed Purposelabs, with the motivation to work with Vision Research to tailor their scientific cameras to the cinematography world.

Landmine Media
Landmine Media, Inc. is owned by Land (President), Jason E. Ramsey (Vice President of Operations), and Christine Ganda (Secretary/Bookkeeper). This company controls three websites which are DVXuser.com, REDUSER.net, and Landmine.tv. All of these websites are owned by Land.

DVXuser & REDUSER
Land created DVXuser in early 2003 from his residence in Vancouver in an attempt to avoid film school and find users of the DVX100 movie camera so he could ask them questions, but it quickly grew to much more.

DVXuser.com has 92,088 users (as of June 16, 2012) and it contains 2,528,291 posts. It was originally created for discussions regarding the Panasonic DVX100 camera but subsequently expanded to discussions of other cameras and general film-making topics.

Land created REDUSER.net as an offshoot of DVXuser as the development of the RED camera commenced. It was created in 2006, to help general people understand the technology and working of RED cameras. Land has personal accounts on both of these sites and uses them frequently to keep his members informed about the new technologies in cameras and to update everyone about launch of his company's latest products.

La Jolla Fashion Film Festival
In June of 2012 it was announced that Jarred Land and RED Digital Cinema has formed a partnership with the La Jolla Fashion Film Festival and Jarred Land would be presenting the top prize at the festival

Vogue New Exposure
In spring of 2012 Vogue announced Jarred Land as a Panelist in the Vogue New Exposure Series