Ruby Jacenko

Ruby Jacenko (born 1989 in Sydney, New South Wales) is an Australian entrepreneur and socialite.

Early life
Born in Sydney, the youngest of two children to Doreen and Nick, Jacenko attended Sceggs Darlinghurst school and studied Fashion at Sydney East Tafe.

Lifestyle blogging/e-commerce
In August 2011, Jacenko, at the age of 21, founded the fashion and lifestyle blog Not Going Home. In August 2011, the site was expanded to include an online e-commerce store selling fashion accessories including temporary lips tattoos and jewellery. In November 2011, the site courted controversy after Pussycat Dolls manager and co-founder of Violent Lips, Jeff Haddad, accused Jacenko of copyright violation over her Lethal Lips temporary tattoos, which retail on the site.

Journalism
Jacenko contributes a regular column to Sydney publication, Latte Life.

Modelling
Notable modelling jobs include Nude By Nature (TVC), Coca Cola (New Zealand print campaign) and Samsung (Japanese TVC).

Media recognition
In August 2011, Jacenko was interviewed on Australian breakfast television show, Sunrise, after breaking the news of where Leonardo DiCaprio was living in Sydney while filming The Great Gatsby.

In February 2012, Jacenko was featured in the Daily Telegraph and the Irish Independent after being linked to Westlife singer, Brian McFadden.

In March 2012, Jacenko was featured in the news announcing plans to pursue a career in the American Lingerie Football League.

In April 2012, Jacenko was shortlisted for the Pedestrian TV Bachelorette of the Year 'Bed Head Reader's Choice Award'.

Personal life
Jacenko has been romantically linked to a number of celebrities, including former Westlife singer, Brian McFadden and Pauly D, star of MTV reality show, Jersey Shore.

Jacenko mixes in social circles that include Australian radio and TV personality, Kyle Sandilands.

Ruby Jacenko is sister of PR practitioner, Roxy, founder of Sweaty Betty PR. Their relationship has been the subject of some controversy, following a publicised altercation. In March 2012, The Daily Telegraph reported that Jacenko was a surprise guest at her sister Roxy’s wedding.