Corey Rudl

Corey Rudl (1970–2005) was a Canadian marketing strategist, and founder and President of The Internet Marketing Center. He was also an author, speaker, and software producer.

Online Business Career
At the age of 16, Rudl and his father started a business together.

Rudl started his first online business in 1994, when he wrote "Car Secrets Exposed", a printed book. Rudl produced together with Phil Autelitano and began to sell the book online as the Internet gained momentum in the mid-1990s. Helped in part by that first book, Rudl built his company into a multi-million dollar entity, utilizing Internet marketing.

In response to the demand for his advice, in 1996 Rudl founded the Internet Marketing Center, where he taught techniques and strategies that stemmed from his own experience, generating revenue from training, publications, seminars and memberships. His Internet marketing guide is sometimes described as the "Internet Marketing Bible".

By 2004, Rudl's company, based in British Columbia, Canada, had grown to employ nearly 100 employees.

Corey Rudl's online business articles appeared in such print publications and websites as: Entrepreneur.com, the Direct Marketing Association's Business Review, MarketingProfs.com, Opportunity World, Money 'n' Profits, Dig-IT Now, and Home Business Journal.

Racing
Before beginning his business career, Rudl was a motocross rider. Later, after he had been in online marketing for 8 years, Rudl won a 2002 Vancouver Molson Indy sports car event.

Death
On June 2, 2005, Rudl was a passenger in a 2005 Porsche Carrera GT driven by Benjamin Miles Keaton, on the California Speedway a San Bernardino county track that was also being used by a local Ferrari sports club. When Keaton tried to avoid a Ferrari waiting in line at a standstill on the race track, the Porsche went out of control, left the inside race track and careened onto the grass, hitting a barrier at an estimated speed of 100mph. The vehicle caught fire at 10:40 a.m.

Corey Rudl died at the scene.

The driver, Benjamin Miles Keaton, 39, was airlifted to Loma Linda University Medical Center, where he died about an hour later.

Despite the car fire, neither man was burned in the accident. Both died of traumatic injuries, though both were wearing helmets and safety belts.