Ellie Cachette

Ellie Cachette is an American entrepreneur and health advocate and best known as the founder and CEO of, an online solutions company for product recalls.

Inspired by a childhood experience with a product recall and subsequent class action, Cachette publicly launched ConsumerBell in May 2010 in San Francisco. Previous to ConsumerBell, Cachette worked as a Technical Project Manager and in Corporate Initiatives for Macys.

Ellie was first recognized for her work in public health in 1997 by the California State Senate as an Outstanding Health Educator and she has served on multiple committee boards for the National Institute of Health, including HIV Prevention Trials Network, was an original member of Survive AIDS (formerly ACT UP Golden Gate) and currently holds Food and Drug Administration Advisory Voting rights on behalf of ConsumerBell.

Ellie is also an active member of Women2.0 and a contributing writer for the Huffington Post and SocialTimes, a WebMediaBrands company (NASDAQ: WEBM).

Active in both the New York and Silicon Valley Startup scenes, when asked about starting the company in Silicon Valley Cachette told Wall Street Journal in August 2011 “That connection alone did change my life," but in response to moving ConsumerBell headquarters permanently from San Francisco to New York City Cachette stated, “Moving to New York has been the greatest thing I could have ever done for the company and my personal life.

Early life and education
Ellie Cachette was born in Martinez, California and raised in the San Francisco Bay Area by her father Terry Stogdell, an internationally recognized AIDS Activist and partner at eBioCare.com, one of the first healthcare order and delivery systems online for its time, later acquired by Curative (NASDAQ: CURE). Stogdell was infected with HIV in the early 1980s and later became a plaintiff in a massive $660MM class action suit against several large pharmaceutical companies for contaminated haemophilia blood products. Stogdell was also awarded $100,000 as part of the Ricky Ray Relief Act of 1998 from the U.S government and was politically active in California State policies, befriending former Assemblyman Tom Ammiano. Cachette was equally active within the health community giving lectures at Children’s Hospital Oakland Research Institute and San Francisco State University between 1996 and 1999, while a teenager.

Business
One of Cachette’s very first investors was Matt Mihaly, best known for his work in virtual currency and social gaming. Later on, in a somewhat unknown story, Cachette visited New York City and after having met Esther Dyson once, decided to move her startup from San Francisco to New York City. Dyson later invested in ConsumerBell.

Active in the female entrepreneurship community, Cachette is also close to Leslie Bradshaw of JESS3, whom she met through the Summit Series Conference and Shaherose Charania, founder of Women2.0.

Cachette is an alumna to Springboard Enterprises and a guest writer for BabyCenter, Ecomom and AllFacebook on topics of health and product safety.

Personal life
A San Francisco resident, Cachette spends most of her working time in New York City where ConsumerBell is headquartered. In her free time, she is a competitive sailor and member of the St. Francis Yacht Club.