Larry L. Richman

Larry Richman (born July 10, 1955) is a social media expert, Internet strategist, publishing executive, project management trainer, and author of over a dozen books, numerous book translations, and articles in professional journals and magazines. He is a translator in three languages.

Internet strategist and social media professional
Richman is an Internet strategist with a specialty in using social media in product marketing. Currently employed by The Church of Jesus Christ of Latter-day Saints to plan, evaluate, and market the Church's educational materials to members and leaders worldwide. Innovated the use of Facebook, Twitter, and other social technologies to supplement traditional communications channels within the Church.

Since 2006, is the author of LDSMediaTalk, his professional blog about LDS Church materials and using social media and technology responsibly. The blog is read by an average of 36,000 unique monthly readers from 144 countries. His Internet moniker is ldsWebguy.

Richman directed the content and services of LDS.org, coordinating with all the websites of The Church of Jesus Christ of Latter-day Saints, such as Mormon.org, FamilySearch.org, JosephSmith.net, and JesusChrist.lds.org. He was the domain portfolio manager of the Church’s hundreds of web properties with tens of thousands of web pages (plus millions of pages of documents in the Gospel Library in many languages). Church websites are read by over 5 million unique visitors each month with 17 million visits and 65 million page views (excluding the genealogical research site FamilySearch). Richman directed a redesign and rebuild of LDS.org from 2004-2007, implementing XML, metadata and taxonomy standards, a content management system, web portal server technology, new web search tools, and a strategy for Search Engine Optimization.

Project management
Richman directed the Publications and Media Project Office that manages the creation of 8,000 printed, media, and web products a year in up to 185 languages. This included managing the projects for writing, editing, translation, production, printing, and international distribution in 105 offices worldwide.

Richman has authored seven books on project management, including two college texts.

The Church of Jesus Christ of Latter-day Saints
Richman directed the processes and systems for print and Web publishing at The Church of Jesus Christ of Latter-day Saints (LDS Church). He has also authored several books and book translations (in English, Spanish, and Cakchiquel), as well as articles in professional magazines and journals.

Century Publishing
Richman is the President and CEO of Century Publishing a custom media publisher based in Salt Lake City, Utah. It publishes books and other media in both English and Spanish on topics including religion, social issues, business, biographies, and children's books. Founded in 1981, Century Publishing was previously known as "Richman Communications" and "Richman Publishing." The name was changed to Century Publishing in 1995.

Century has published Latter-day Saint perspectives about homosexuality, including books by Jason Park, such as Resolving Homosexual Problems: A Guide for LDS Men and Helping LDS Men Resolve their Homosexual Problems: A Guide for Family, Friends, and Church Leaders. A Place in the Kingdom: Spiritual Insights from Latter-day Saints about Same-Sex Attraction, is a collection of essays from Mormons who discuss their struggles with same-sex attraction.

Century publishes the SameSexAttraction.org website, a site about homosexuality, its causes, and the choices people can make when experiencing those attractions.