Cassey Ho

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Cassey Ho (born January 16, 1987) is social-media fitness entrepreneur with a YouTube channel and a website that sells fitness apparel. In 2013, she received a Shorty Award in the category of social fitness. In 2014, she discovered a photo of a model on Target Corporation's website with a photoshopped thigh gap, for which Target subsequently apologized.[1]

Contents

Personal

Cassey Ho was born in Los Angeles, California, and grew up in the San Francisco Bay Area.[2] In 2003, she was the winner of the Miss Teen Chinatown pageant.[3] She attended Whittier College[4] and graduated in 2009[5] with a degree in biology.[6]

Career in social fitness

Ho is a social-media fitness entrepreneur who established oGorgeous and has a YouTube channel called Blogilaties.[7][8][9][10] She started her online fitness businesses while she was still in college.[7] Ho started posting fitness videos on YouTube in 2009 after she decided to move from Los Angeles, California to Boston, Massachusetts for a full-time job as a fashion buyer.[5][6] She had been a part-time Pilates instructor[6] and wanted to provide the students she was leaving with online fitness workouts after she moved to Boston.[5] Nine months after she moved to Boston to work as a fashion buyer, she quit her job to teach Pilates classes.[5] During this time, she made more fitness videos to upload to YouTube and her views and subscribers began to rapidly increase.[5] Ho has reported that as a result of the businesses she has started, she has a six figure income.[11][12]

Awards

In 2013, Ho won a Shorty Award in the category of social fitness.[4][13]

Thigh gap

In 2012, Ho created a printable on how to get a "thigh gap".[1][14] Later, however, she came to view the obsession with obtaining a thigh gap as a serious health issue.[1] In 2014, while looking for a bikini on Target's website, she noticed an image of a model with a photoshopped thigh gap.[1][15] After her post drew media attention,[1] Target apologized for manipulating the photo.[16]

References

  1. 1.0 1.1 1.2 1.3 1.4 Humphrey, Michael (17 April 2014). "A Chat With Cassey Ho: On Target, Thigh Gaps And Health-Body Balance". Forbes. http://www.forbes.com/sites/michaelhumphrey/2014/04/17/a-chat-with-cassey-ho-on-target-thigh-gaps-and-health-body-balance/. Retrieved 18 April 2014. 
  2. "Burning questions answered!". Cassey Ho. http://blogilates.tumblr.com/post/5629412329/burning-questions-answered. Retrieved 24 April 2014. 
  3. "2003-2004 Miss Teen ChinatownCourt". Chinatown San Francisco. http://www.sanfranciscochinatown.com/events/missteenchinatown/presentcourt.html. Retrieved 24 April 2014. 
  4. 4.0 4.1 "Fitness Guru Cassey Ho Wins Social Media Award". Whittier College. 11 April 2013. http://www.whittier.edu/news/fitness-guru-cassey-ho-wins-social-media-award. Retrieved 17 April 2014. 
  5. 5.0 5.1 5.2 5.3 5.4 Humphrey, Michael (9 October 2012). "Cassey Ho: 5 Questions For YouTube's Rising Women Of Power". Forbes. http://www.forbes.com/sites/michaelhumphrey/2012/10/09/cassey-ho-5-questions-for-youtubes-rising-women-of-power/. Retrieved 24 April 2014. 
  6. 6.0 6.1 6.2 Pipkin, Whitney (29 November 2013). "Are Asian Americans Taking Over the Internet?". Asian Fortune. http://www.asianfortunenews.com/tag/cassey-ho/. Retrieved 17 April 2014. 
  7. 7.0 7.1 Belilovskaya, Liz. "Fitness Entrepreneur and Pilates Beast, Cassey Ho". Raine Magazine. http://rainemagazine.com/culture/cassey-ho/. Retrieved 17 April 2014. 
  8. Travers, Colleen (30 November 2011). "Your Post-Thanksgiving Tune Up". Fitness. http://www.fitnessmagazine.com/blogs/fitstop/2011/11/30/fitness/your-post-thanksgiving-tune-up/. Retrieved 18 April 2014. 
  9. Fulmer, Melinda (13 April 2013). "Cassey Ho's triangle lift sculpts the lower body". Los Angeles Times. http://articles.latimes.com/2013/apr/13/health/la-he-try-this-ho-triangle-20130413. Retrieved 17 April 2014. 
  10. Shelton, Samantha (3 July 2012). "cassey ho". Fitness Magazine. http://www.fitnessmagazine.com/blogs/fitstop/tag/cassey-ho/. Retrieved 17 April 2014. 
  11. Farnham, Alan (30 August 2012). "More People Getting Rich Off YouTube Videos". ABC News. http://abcnews.go.com/Business/youtube-making-people-rich/story?id=17104798. Retrieved 17 April 2014. 
  12. Daily Mail Reporter (30 August 2013). "How we're cashing in on YouTube: Thousands are pulling in SIX-FIGURE incomes with home-made videos". Daily Mail. http://www.dailymail.co.uk/news/article-2196110/THOUSANDS-people-making-SIX-FIGURE-income-home-YouTube-videos.html. Retrieved 17 April 2014. 
  13. "The best on social media - Shorty Awards winners". Fox News. 11 April 2013. http://video.foxnews.com/v/2293949518001/the-best-on-social-media---shorty-awards-winners/?playlist_id=931078471001#sp=show-clips. Retrieved 24 April 2014. 
  14. Ho, Cassey. "New printable! How to get an inner thigh gap in 4 easy moves!". Blogilates. http://blogilates.tumblr.com/post/8565096793/new-printable-how-to-get-an-inner-thigh-gap-in-4. Retrieved 24 April 2014. 
  15. Ho, Cassey. "Umm, excuse me? Is this Target model for real?". Blogilates. http://www.blogilates.com/blog/2014/03/10/umm-excuse-me-is-this-target-model-for-real/. Retrieved 24 April 2014. 
  16. ABC News (12 March 2014). "Target Apologizes for ‘Thigh Gap’ Photoshop Fail". ABC News. http://abcnews.go.com/blogs/lifestyle/2014/03/target-apologizes-for-thigh-gap-photoshop-fail/. Retrieved 24 April 2014.